About
We build the AI systems, then we make them stick
R2 Marketing Automation is the AI practice of R Squared Marketing, building on 20 years of running marketing and systems for small businesses.
Why we exist
Small businesses are told to use AI and left to figure it out. The tools are powerful and the advice is vague. We do the part that is hard: deciding what is worth building, building it properly, and training the team so it survives.
We have run marketing and operations for hundreds of small businesses. That is why we start with your calls, your leads and your admin, not with a tool.
- Honest advice
If AI is not the right first fix, we say so and point at the simpler one.
- Built to run
We do not hand over a plan. We hand over a working system and keep it running.
- Your team, trained
Enablement is part of every engagement, not an upsell.
What we stand on
Where we work
We work across most service businesses. These are the trades we know best.
Home services
Techs are under a sink or up a ladder. The caller hangs up and dials the next company.
See the Home services pageDental and medical
One or two people manage the phone, the schedule, check-ins and insurance questions.
See the Dental and medical pageLegal
The firm that answers first and screens well wins the case.
See the Legal pageReal estate
Buyers and sellers contact several agents. The first good reply usually wins.
See the Real estate pageInsurance
A quote sent and never followed up is a policy written elsewhere.
See the Insurance pageAgencies and professional services
Every hour on intake and reports is an hour not billed.
See the Agencies and professional services pageWork with us
Tell us about your business and we will tell you, honestly, what is worth automating first.